{"id":425,"date":"2024-05-08T10:18:57","date_gmt":"2024-05-08T07:18:57","guid":{"rendered":"https:\/\/suo.company\/?page_id=425"},"modified":"2024-05-16T08:10:39","modified_gmt":"2024-05-16T05:10:39","slug":"company-character","status":"publish","type":"page","link":"https:\/\/suo.company\/en\/company-character\/","title":{"rendered":"Company character"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;container&#8221; css=&#8221;.vc_custom_1715152883212{margin-top: 70px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p data-v-7ec4e9f4=\"\">We don&#8217;t play on home territory like competitors. Photos with family on the sofa are not about us. Another extreme alien to us is brutal men with dogs.<\/p>\n<p data-v-7ec4e9f4=\"\">We are about cold technology, innovation, which can be infused with life through real use cases.<\/p>\n<p data-v-7ec4e9f4=\"\">The communication archetype of the SUO brand is the hero-sage. For example, Apple is a rebel wizard. Competitors often have the following archetypes: ruler (control) or caring\/nice guy (simple\/easy).<\/p>\n<p data-v-7ec4e9f4=\"\">Our images: Tony Stark from Iron Man and Hank Rearden from Atlas Shrugged.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;427&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1715152805232{margin-top: 100px !important;}&#8221; el_class=&#8221;container&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2 style=\"margin-bottom: 20px;\" data-v-7ec4e9f4=\"\">Brand Voice<\/h2>\n<p data-v-7ec4e9f4=\"\">SUO is an innovative brand. He protects and inspires. At the same time, it remains clear to everyone.<\/p>\n<ul class=\"styled-list\" data-v-7ec4e9f4=\"\">\n<li data-v-7ec4e9f4=\"\">Demonstrates the benefits of SUO technologies in simple language.<\/li>\n<li data-v-7ec4e9f4=\"\">Don\u2019t be too serious and pretentious, a little irony won\u2019t hurt.<\/li>\n<li data-v-7ec4e9f4=\"\">Show examples of how SUO helps in life.<\/li>\n<li data-v-7ec4e9f4=\"\">Avoids clich\u00e9s and unreasonable promises.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;container&#8221; css=&#8221;.vc_custom_1715152883212{margin-top: 70px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] We don&#8217;t play on home territory like competitors. Photos with family on the sofa are not about us. Another extreme alien to us is brutal men with dogs. We are about cold technology, innovation, which can be infused with life through real use cases. The communication archetype of the <a href=\"https:\/\/suo.company\/en\/company-character\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Company character<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-425","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/pages\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":7,"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/pages\/425\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/pages\/425\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/suo.company\/en\/wp-json\/wp\/v2\/media?parent=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}