We don’t play on home territory like competitors. Photos with family on the sofa are not about us. Another extreme alien to us is brutal men with dogs.

We are about cold technology, innovation, which can be infused with life through real use cases.

The communication archetype of the SUO brand is the hero-sage. For example, Apple is a rebel wizard. Competitors often have the following archetypes: ruler (control) or caring/nice guy (simple/easy).

Our images: Tony Stark from Iron Man and Hank Rearden from Atlas Shrugged.

Brand Voice

SUO is an innovative brand. He protects and inspires. At the same time, it remains clear to everyone.

• Demonstrates the benefits of SUO technologies in simple language.
• Don’t be too serious and pretentious, a little irony won’t hurt.
• Show examples of how SUO helps in life.
• Avoids clichés and unreasonable promises.